gervais nonsense to cost money shock

The news that Audible plans to charge for podcasts of Rocky Gervais laughing like a macaque at the adolescent surrealism of his sidekicks doesn't come as an enormous sorrow to me I must say. But it's certainly one to watch in terms of the web economy. The consensus on Guardian Unlimited suggests that this is an elementary mistake which fails to understand the structure of the web and who am I to disagree with the geekocracy? I'll certainly be amazed if it stays top of the charts.